Have I mentioned how much I am in absolute love with the wedding albums we offer to our clients? Courtney and Rich’s album (they were married in 2012 – it’s never too late to order one!) just arrived and I am beside myself with how pretty it is. They decided on a light grey linen cover with a rose gold embossing of their names. It’s just perfect.
To read more about how and why I’ve come to place such a great importance on helping each of of couples create an album from their wedding day, head over right here.
P.S. Our albums are sourced by Red Tree Albums. We are big fans of theirs – great product and great service…..all around, a great company!
It’s already the second week of August! With just three weeks left of the summer and Boone about to begin the first grade, my heart as a Mama is hurting a little as we close out this last bit of his “littleness”. I know this is the most cliche thing to say, but it. just. goes. so. fast.
Here’s to closing out the summer months well!
Personal Goals – August
+ Plan three intentional and fun Mama Days (with applesauce muffins, of course. For the recipe, go HERE!).
+ Clean out and prep kids’s outdoor play area with mulch.
+ Complete our Powersheets Goal Guide for Parents.
+ Resurrect Sunday Night Resets.
+ Complete summer bucket list items.
+ School supply shopping.
+ Clean out my closets.
+ Use Every Dollar for our family budget.
+ Throw Boone a Minecraft birthday party….Pinterest, here I come.
Business Goals – August
+ Prepare for the start of our intern next month…can’t wait to introduce you to her!
+ Complete set up for our studio management software through Dubsado.
+ Format and print studio manual.
“We felt a disconnected relationship with the photographers. We felt our personalities were not highlighted the way most other weddings of theirs are. We feel this may be due to not having them get to know us better beforehand.
When The Schultzes know/are friends with their clients, it shows, the depth in their photography reaches epic levels and the emotion/passion is explored and documented beautifully. Unfortunately, we weren’t one of those lucky ones.” – Past bride
It was a few years ago that we decided to solicit feedback from our past wedding clients for the first time ever. The above quote was taken directly from one of the anonymous feedback submissions. There were two things that I felt when I read that. Number one – I was horrified. Absolutely horrified. The way that the couple felt was the exact opposite of what our company stands for and aims to deliver. I think I’m actually still horrified. Number two – I was truly surprised and completely caught off guard. I legitimately had NO idea that one of our couple’s had that experience with us. As we looked into it more and backtracked through our time that they were in our care, we began to uncover some of the possible reasons they were led to feel that way. Which then led us to make some changes to ensure that was never…ever…going to happen again.
Why You Need It
We put our heart and soul into this business, so of course, receiving such poor feedback felt altogether devastating and defeating. And yet, I was so grateful to have received it, as otherwise, I would have never become aware of an existing hole in our business that needed attention!
At the end of the day, as hard as it was to swallow less than amazing feedback, I wanted to know so I could make changes to improve. In fact, many of our business decisions have been shaped by the direct feedback we’ve received from clients.We are fiercely committed to providing an exceptional experience to our couples and we are always seeking specific ways to improve that experience. The satisfaction of our clients is more important to us than anything else. We’ll never be aware of existing problems that our couples experience unless we ask them and unless they tell us.
Receiving direct feedback from clients allows us to:
- Understand what is working/what to continue.
- Identify the pain points our couples experience.
- Be pointed to the areas that we need to improve.
- Measure client satisfaction to direct our business decisions.
How to Get It
In June, we send a request for feedback to our outgoing couples whose wedding has taken place January-June. In December, we do the same for the couples who have wed July-December. As you think about implementing a system into your own business to collect client feedback, here are a few things to consider.
2. Offer an incentive. To encourage your clients and to thank them for taking the time to complete your survey, you might consider offering a small incentive for them to do so. We offer each couple either a $10 giftcard to Starbucks or a $25 product credit to be used in their engagement or wedding online galleries. Obtaining direct feedback from those we have served has been more than worth this expense.
3. Allow for anonymity. What’s most important to us when collecting client feedback is that we are collecting honest answers to our questions. If a client had a less than optimal experience, I want to ensure there is a way for them to give us critical and candid feedback without having to reveal their identity, which they can do through the survey program.
4. Keep it brief, simple and to the point. What you ask should be easy to answer and shouldn’t take up much time for your clients to complete. With that said, ask open ended and specific questions. Avoid asking questions that will get you information that you don’t need or won’t use.
5. Send a personal email. We’ve found that sending our outgoing clients a warm, friendly email, while clearly defining why we are requesting their feedback, generally yields a greater response. We make sure to communicate how much we value their input and how it will be useful to us.
Bonus – How to Use It
What will you do with the data you collect?
Of course, setting aside some time to review and analyze the feedback you receive will be important if you want this process to be worth your while. The question that is most important to us and that we pay the closest attention to is, “What can we do to improve?”. We take the answers to this question very seriously and use it to make decisions to improve the experience that future clients will have with our company.
We’ve put together a FREE resource to help you get this process of collecting client feedback started. It includes:
- The 12 questions we ask our clients when collecting feedback (including alternative questions)
- The email template we use to solicit feedback
To access it, download it right here!
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+ For more business and photography education, click here.
+ Do you feel stuck in knowing how to grow your photography business? Go here for more information about a coaching session with Cheyenne.
We have some exciting news to share today! We are looking for an intern for fall 2017 and are now accepting applications!
We are a small, but mighty team of three. Cheyenne is the lead photographer and owner, Erika is the studio manager and second shooter and Geoff is husband to Cheyenne, second shooter and director of all things technical and design. :) We are located in Charlotte, North Carolina, but serve various areas of the Southeast primarily photographing weddings (a few portrait sessions here and there as well).
We are passionate about both the business and the art of our company and desire to build it with intention and purpose and we are highly committed to providing an exceptional experience for all of our clients.Our core purpose is to create art that matters and to genuinely care for others.
+ Position runs September 5 – November 30, 2017
+ Location: our home based studio is located in South Charlotte
+ Schedule: 8-15 hours per week (available Tuesdays, Thursdays and some Saturdays)
+ This position is unpaid, but we are happy to work with you if you are enrolled in college and are needing credit.
+ Running errands
+ Filing, placing print orders, keeping supplies stocked
+ Keeping the studio tidy
+ Packaging and shipping client gifts/product deliverables
+ Managing business Facebook and Pinterest accounts
+ Some blogging
+ Prepping/cleaning camera equipment prior to shoots/weddings
+ Assist at weddings some Saturdays (non-shooting)
We are looking for someone that has a great work ethic and is capable of managing time well to handle multiple projects at once. This person should be highly organized and have an extremely high attention to detail, as well as possess a creative mind. We are looking for someone that will have a great attitude and a cheerful heart; especially when doing menial tasks such as running an errands or tidying the studio at the end of the day. This person should enjoy working hard and smart and be eager to learn and grow.
+ Must love dogs (most days we have two running around the studio)
+ Must be familiar with social media platforms (Facebook, Instagram, Pinterest, etc.)
+ A working knowledge of Photoshop, Lightroom, and WordPress would be a bonus!
+ Must be passionate about photography and the wedding industry
WHAT YOU CAN EXPECT TO LEARN
This internship will offer significant learning opportunities including:
+ What it takes to operate a wedding photography business
+ A behind the scenes look how to offer an exceptional experience to clients
+ Equipment knowledge
+ The flow of a wedding day and working with vendors
+ The fundamentals of administrative systems and processes
+ How to manage social media platforms for business
To receive application instructions, please send an email to:
Please indicate “Fall Intern 2017” on the subject line.
Completed applications are due by 11:59pm on Sunday – July 9, 2017